Verification on hi! is the sharing of your first-party data from Meta. This includes your insights, such as impressions. To be eligible for verification, your Instagram Business Account must be linked to the Facebook Business Manager. Once you have linked your Facebook Business Manager to medialabel, we will have visibility and synchronization of your insights, including impressions, audience demographics, content, etc., directly on our platform. We don’t gain any access to your account. The good thing is that you will never have to manually send us insights again.